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Qualitative vs Quantitative, which Q are you?

Qualitative vs Quantitative, which Q are you?

Marketing Research Techniques “To Qual or to Quant”, that is the question. Well Hamlet didn’t quite quote those immortal words, obviously. In the data world this question isn’t quite so rhetorically used. Typically a stakeholder will ask a question and they expect one...
Our Favourite Growth Hacker Marketing Hacks, Tips & Tricks

Our Favourite Growth Hacker Marketing Hacks, Tips & Tricks

Every other week (not without fail) we send out some pretty freaking awesome growth hacking tips and tricks to our subscribers. They include some of the learnings, successes and failures, that we’ve discovered when experimenting for our partners. We fail so you don’t...
5 Ways to Test if Your Startup is Going to be a Success

5 Ways to Test if Your Startup is Going to be a Success

So you want to change the world using technology? You think you have a killer idea that will blow the socks off the technology startup world? This post will provide you a simple blueprint as to how to validate and test your idea, increasing your chances of success....
Marketing Automation, Why Does My Business Need it?

Marketing Automation, Why Does My Business Need it?

Businesses spend a ton of money acquiring leads, but not many really focus on optimising the return from all those leads. Instead, they focus on acquiring more leads at a higher cost. This is a massive waste. It’s a very fine balance between acquiring more leads and...