Growth Hacking is the buzzword everyones’s talking about, but what IS it?! Here are 22 of the most inspiring growth hacking quotes we think best pin down this notorious agile marketing tactic.
22 of the most inspiring growth hacking quotes
Don’t forget to check out the author bio’s below the quotes
Engineered marketing optimisation – Hiten Shah #growthhacking @Kissmetrics @hnshah
“People need to understand the why before the what. Why are failures a big part of the process? Why does it take longer to get results for one thing over another. why is this the most important area to focus on?” – Brian Balfour, VP of Growth at Hubspot”
I don’t care much for best practice. I care about conversions. That’s why I test -Michael Aagaard #growthhacking @Unbounce @ContentVerve
“A Growth hacker works within the parameters of a scalable and repeatable method for growth driven by a product and inspired by data” – Aaron Ginn”
Strategy should be malleable, but experimentation done without bias! #growthhacking via @@LoganJEHall @RebelHacHQ
I have not failed 10,000 times. I have successfully found 10,000 ways that won’t work – Thomas. A. Edison
“The thing about marketers—and, well, everyone—is that we’re wrong all the time. We think we make good gut decisions, but we don’t.” – Ryan Holiday
Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth #growthhacking @SeanEllis @GrowthHackers
“You need the kind of objectivity that makes your forget everything you’ve heard, clear the table, and do a factual study like a scientist would” – Steve Wozniak
Growth Hacking is more of a mind-set than a tool kit – Aaron Ginn #growthhacking @aginnt @everlane @stumbleupon
“Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipie. A formula, even.” – Jonah Berger
A methodology that leverages strategies aimed at unlocking growth at scale – Morgan Brown #growthhacking @morganb @GrowthBook
“Growth Hacking is the process and mindset of searching for ways that your product can grow. It’s kind of like a mix between engineering and marketing. The key is to find untapped channels of customers that are motivated to use your product” – Dan Martell
There are no silver bullets – Ben Horowitz #growthhacking @bhorowitz @a16z
“The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says, “Hey, it’s the twenty-first century, and we can be a lot more technical about how we acquire and capture new customers.” The start-up world is full of companies taking clever hacks to drive their first set of customers into their sales funnel. The necessity of that jolt—needing to get it any way they can—has made start-ups very creative.” – Ryan Holiday
When solving problems, dig at the roots instead of just hacking at the leaves – Anthony J. D’Angelo, Author
Experiment-Driven Marketing – Sean Ellis #growthhacking @SeanEllis @GrowthHackers
“The power of a growth hacker is in their obsessive focus on a singular goal. By ignoring almost everything, they can achieve the one task that matters most early on.” – Neil Patel
Growth hackers are a hybrid of marketer and coder – Andrew Chen #growthhacking @andrewchen Supply Growth team @Uber
“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs. and platform API’s instead of commercials, publicity and money” – Ryan Holiday
A growth hacker is a person whose true north is growth. – Sean Ellis #growthhacking @SeanEllis @GrowthHackers
“A growth hacker really is just a marketer, but one with a different set of challenges to tackle and tools to work with” – Gagan Biyani
A growth hacker lives at the intersection of data, product and marketing – Aaron Ginn #growthhacking @aginnt @everlane @stumbleupon
Bio’s – what they say
Started three SaaS companies since 2005, Crazy Egg, KISSmetrics and Quick Sprout. Is also an active advisor and investor in startups
I’m Brian Balfour, currently VP Growth @HubSpot. Started multiple VC backed companies, and grown user bases to millions of daily active users. Written detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups
Specialties: Landing page optimization, conversion rate optimization, online copywriting, split testing, A/B testing, content marketing and blogging.
Specialities are understanding why people do what they do and influencing human behaviour. Likes to work on product, growth, and marketing.
Thomas. A. Edison
Thomas Alva Edison (February 11, 1847 – October 18, 1931) was an American inventor and businessman. He developed many devices that greatly influenced life around the world, including the phonograph, the motion picture camera, and the long-lasting, practical electric light bulb.
Media strategist and prominent writer on strategy and business. Served as director of marketing at American Apparel and his campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, and Fast Company.
Previously led growth or marketing at LogMeIn (launch to IPO filing), Dropbox (interim), Lookout (interim), Xobni (interim), and Uproar (launch to IPO). Published a best selling book “Startup Growth Engines Successful Extraordinary ebook”.
Neil Patel started two SaaS analytics companies, CrazyEgg and KISSmetrics with Hiten Shah.
Steve Wozniak is an American computer scientist best known as one of the founders of Apple and the inventor of the Apple II computer.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestsellerContagious: Why Things Catch On.
Dan Martell is an award-winning Canadian entrepreneur and founder of Clarity.
Co-founder and Partner (along with Marc Andreessen) of the venture capital firm Andreessen Horowitz.
Andrew Chen works at Uber, on the Supply Growth team, where he heads up their efforts on viral growth.
Morgan Brown is a growth and user acquisition executive with over 15 years of experience helping early stage companies gain traction.
Gagan Biyani is an Indian American serial entrepreneur, marketer, and journalist. He is CEO and co-founder of the mobile meals on demand service Sprig.
Logan Hall is an entrepreneur and founder of startups including Movebubble and Rebel Hack where he specialises in growing tech startups.
Thomas. A. Edison – wikipedia.org/wiki/Thomas_Edison
Neil Patel https://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-1/
Sean Ellis, Hiten Shah and Katelyn Watson – GrowthHackers.com
Morgan Brown – Squatch Radio Episode 1 *live tomorrow*
Aaron Ginn and Andrew Chen – Slideshare
Carl Grant – Article
Paul Graham – Essays
Ben Horowitz – Lead Bullets