Rebelhack came into the business at a challenging time, and helped us identify channels for lead growth and major usability issues that were an impediment to user acquisition growth. Their work has helped us shape our thinking post engagement, specifically around the marketing website’s UX.
Whilst working with Rebelhack we identified 4 scalable channels for lead growth, increasing lead acquisition by over 9000%! They also significantly reduced the CPL over the period of the engagement by 85%. In one particular channel they managed to reduce the CPL by 22% below our targets providing a lower cost channel for lead acquisition. Onsite activation increased significantly due to continued conversion rate optimisation efforts with pages per sessions increasing by 75%, sessions over 2 mins increasing by 111% and increasing sessions looking at over 6 pages by 116%. Excitingly we also saw a massive 220% increase in users returning to the site to login.
These were great learnings for Geniac. However, at the time our conversion rate to user was lower than we wanted. Rebelhack undertook a sizeable Usability Report, leveraging data analysis and multiple forms of user research to identify why users were not acting as we would have liked onsite. It ultimately came down to 4 key areas of usability that Rebelhack provided valuable insight as to how to improve through perceived branding, product and the onboarding experience from a user perspective. This significantly helped us to better direct our product development roadmap for growth.